Above that, globe-shaped LED lighting fixtures pop like fireworks when seen from outside.
AN EYEFUL: Look closely at the bamboo flooring and you’ll see it’s an eye, with several island displays arrayed on the “pupil” center. David Oldenburgh - who has his own nearby practice - comes in to do exams several times a week, and there are plans to add a full-time OD.ģ. Many people bring their prescriptions from elsewhere, but eye exams are available (and can be booked online). NO PATIENTS HERE: You won’t hear the word “patient” at Eye Candy, since it smacks of illness. The candy theme also finds its way into the window displays, where - for example - Skittles and M&Ms separated by color helped draw attention to the latest frames from Theo.Ģ. SWEET STUFF: Eye Candy turned to a local chocolatier for custom-made milk chocolate bars given in thanks when people pick up their eyewear. Adds Nelson: “It’s easy to get caught up in eyewear fashion and aesthetics, but if you can’t get the vision piece right, you won’t be in business very long.” PHOTO GALLERY (4 IMAGES)ġ. So, as any smart optical newbies would, they hired employees with experience in the business. They heard over and over that people want and need help to find eyewear that fits and performs well. Nelson and Syzdykov interviewed hundreds of potential customers about their experiences and what they wanted in an eyewear shop. With the help of designer Bob Reighard, they did a remarkable job downsizing their vision without compromise, from ample open shelving for frames to a nightclub-style bathroom, to the way they fit an edger and blocker onto a small counter wedge.Įye Candy is going for substance as well as style. Originally, the duo envisioned a 2,400-square foot space - but when they found half that footprint in a prime location near the popular Crocker Park lifestyle center in the affluent suburb of Westlake, OH, they grabbed it and transformed what was once a Baskin & Robbins ice cream shop into Eye Candy. Turns out it looks like a rock ’n’ roll-themed eyewear emporium. Eye Associates of West Jefferson understands that glasses are more than functional they make a style statement. But the duo took most of their inspiration from outside the industry, and Eye Candy is their answer to this question: “What if Victoria’s Secret and House of Blues opened a glasses shop? What would that look like?”
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